"Let's fudge a bit and call this our six month anniversary. It's closer to seven actually, and we're five months away from the release of Chimpanzee, but the story is better if we call April 1st our six month anniversary. Halfway through our first year and halfway to our first new book. This seems like a milestone. And actually, we just hit a nice round number on the mailing list, so double milestone. AND our new employee started today. TRIPLE MILESTONE.
We should celebrate. Here's how we're going to do that: for every ten new subscribers to the mailing list, we'll pull one of their names at random and offer them a free book. It can be any existing Underland Press title or any of the four titles we've got planned for this fall. AND for every ten new subscribers we get, I'll pull a name from the existing subscriber list (in blocks of ten) and offer that person a free book as well. If we DOUBLE the existing mailing list in the month of April, I'll start over on the early adopters list again and give everyone another chance at a free book. Tell your friends! Let's grow that mailing list.
Welcome to April, my dear early enthusiasts. If this is a roller coaster ride, we're about to hit the top and start hurtling our way down the other side. Buckle up!"