After purchasing a few Egaeus Press Titles (namely: A Twist in the Eye, The Tainted Earth, and In Delirium's Circle), along with examining Ezra Claverie's outstanding The Shadow Out of Providence and the Tartarus Press edition of Gustav Meyrink's The Golem, I got to thinking. Why haven't I ever made a book like this? Okay: Money. Sure. But now there's Kickstarter, which can go horribly wrong, if not managed correctly. But, hey, I manage projects all day every day at my day job and have done so for years. Besides, I've brought out my own little chapbook Dungeon Crawl Classics adventure, Beyond the Silver Scream (physical copies are still available, by the way), and what is a very expensive, very fancy, professionally-produced book but . . . a very expensive, very fancy, professionally-produced, significantly larger chapbook with a whole lot more risk involved, right?
So I've watched and re-watched Joseph Goodman's seminar on Book Making 101 and have identified some potential printers, including a storied bindery that is, apparently, about a ten minute walk (literally) from my house.
I think I can do this.
The problem is, deciding what it is, exactly, I want to do. Because I can't do everything at once. Yes, I have almost made my money back on my investment for Beyond the Silver Scream, but here, we're talking a much bigger investment with a much bigger risk. One step at a time.
I do know that whatever I choose as a first, trial-run project will have the following characteristics: 1) Cloth-bound cover, 2) marbled end-papers, 3) foil-stamped spine, 4) silk placeholder ribbon, 5) internal illustrations (the number dependent on the chosen project).
So, project options:
- Short fiction collection. Yes, this one appeals to my vanity the most. I have a short fiction collection published by Raw Dog Screaming press many years ago. And I've done a short self-published e-book of some of my other stuff. But it's time to do this again. And, as most publishers will tell you, their economies of scale vis-a-vis potential sales do not normally justify producing single-author short story collections. The exception here is the "bespoke" collections like those done by Egaeus Press, Tartarus Press, and Zagava. These are very expensive, limited-edition collector pieces. I know some readers who will snatch up almost everything done by these publishers because of the publisher's strong reputation. Problem is, I don't have that strong reputation. Nor do I have a huge audience of readers, despite what I will call the relative success of my novel Heraclix and Pomp. Given time, I might just make my advance. Maybe. In any case, I think I could probably sell, say 100 copies of a very fancy short fiction collection. Maybe 250 if the dominoes fall just right. 500 if I catch lightning in a bottle. The reason these numbers matter is economies of scale. The price-per book on printing and binding a print run of 500 is significantly lower than a run of 250; 250 is better than 100; etc. In any case, I am way overdue for another fiction collection. I don't say that in a prideful way - I have just written a lot of short fiction and it needs to get collected again.
- Novel(la). I have a novella under consideration at a publisher I won't reveal. My agent has shopped this thing around to a number of publishers, one of whom told him "it's too well-written". That's an actual quote. I would have to take a look at my contract in order to produce this thing on my own, but it's tempting. I'm guessing I could push the same numbers as a short fiction collection, with a stronger possibility of a 500-book run because things that are in the novel-ish range tend to sell better than short story collections. Or so I am told.
- As you might know, I won a World Fantasy Award and was nominated for a Philip K. Dick Award a long time ago for editing the Leviathan 3 anthology with Jeff VanderMeer. After that, I edited Leviathan 4, Text:UR - The New Book of Masks, and The Nine Muses (with Deborah Layne). It has been many years since I've edited an anthology, however. Yes, I know how to do it, but I have not kept super up-to-date on my ties with people in the industry. Some have washed out, some have passed away. I think I could get a few "big" names, but I would have to pay top-dollar to get some of them, and rightfully so - they are great authors who deserve to be paid well for their work! I'm not certain about numbers here, but again, I would think that 250 would be reasonable. Possibly 500, if I had the right names and the right theme at the right time. Lots of variables there. But given the seeming dearth of really good short fiction anthologies at the moment, maybe it's time to make a go of it again?
- Role-playing Supplements. I am working right now on a project for a publisher, a super-secret project I can't let out of the bag yet, which will get my name in front of a fairly large contingent (a couple thousand) of role-playing gamers who like to spend money on very nice RPG projects based on certain game systems. Yeah, I should probably be working on that right now, but . . . In any case, I'm finding that many of the nerds I grew up playing D&D with are now programmers with lots of spare cash. Have you looked at the returns on RPG Kickstarter projects? Holy cow. Gamers will spend when they want something! I know - I'm one of them (not a programmer, just a gamer who will drop some cash on the "right" kickstarter). I have several ideas for RPG books, but I'm loathe to talk about them because a) they are my ideas and I don't want to give them away just yet, b) to talk about them too much would spoil them, and that kind of destroys the whole idea of a game, and c) some of these ideas still need to be playtested, which takes a long time. Still, I think this option might have the most likelihood of getting a return on investment if it isn't too fancy for the system with which it is associated. There's this funny aesthetic in gaming where we still value books with crappy blue maps that fall apart in your hands. Then again, take a look at what Lamentations of the Flame Princess is doing with their books, or Goodman Games, and you'll see some select pieces that belie the "scratched on a pad of graph paper" model.
Now I have the sneaking suspicion that those who read my blog tend to skew to the RPG side. But I really, REALLY want to know what people think. I'm just in the thinking stages at this point (though I am about to send off an email to that local bookbinder to get a quote for an imaginary book run, so I can start thinking about costs vs price, profit margins and such). I need to talk Kickstarter with more people who have experience with it (though I've gotten a bit from people here and there). And, most of all, I have to decide just what the heck I want to do.
Your opinions might just help me decide. Feel free to comment below or E-mail me at forrestjaguirre at gmail dot com with your thoughts, suggestions, or wish-lists. As with any project, I can't do this on my own. And while I think I know who I want to tap for design work and internal art, the rest, including the decision on which project to start with, can be influenced by your opinions.